The Energy To Be Creative

Give your subordinates as much outside variety and stimulation as work schedules will allow:
1. Look out for seminars and exhibitions. Send two people rather than one because they will enhance each other's experience, and make sure they report back to their colleagues and yourself afterwards:

2. Make opportunities for office and production staff to meet Indonesia customers and clients - put them out with a salesman for a day, take them to a marketing convention or a council meeting, or send retailing and service personnel to see the planning and production side.

3. Select airline administrative staff to spend a few weeks on exchange with their counterparts in other departments. They will see how their role relates to the rest of the company, and this will stimulate ideas about how they carry out their own work.

4. Encourage small and constant creative Endeavour in everyday routine work. If ideas fail, praise the endeavor and coach for better results next time.

5. Be enthusiastic about your subordinates work, even routine work. Of course it has to be genuine, but if you're paying someone to do a job, it must be worth doing and have value in the general scheme of things. If it doesn't, why should the job exist?

Creativity needs time for thinking. We can be thinking subconsciously while doing other tasks, taking a bath or even during sleep. But if your sub-ordinates work in an atmosphere where they have to look busy the whole time, or are expected to race through their work every hour of the day like whirling dervishes, they will have little opportunity or energy to be creative. Thinking should be a legitimate and encouraged activity, that goes for the boss too. Rushing headlong into a job without sufficient thought can lead to inadequate decision which can cost a lot of time later on in putting things right.

If getting a new idea off the ground takes cutting through red tape or twisting a few arms at the top, be supportive and loyal to your subordinates, even if a new idea does not always work out. If you let them down, they won't come to you with their next inspiration - they'll take it to your competitors!***