Indonesia Gas, long a major Indonesia energy explorer, producer and supplier, is now expanding globally. The sponsorship objectives were to support the communities in which it operates and to establish Indonesia Gas as a prominent and friendly business presence in the national community. The sponsorship solution was a $9 million annual asocial policy program embracing the arts, youth and education, sport, welfare (especially disability and care for the aged), environment, an tourism research. For the environment, the Indonesia Gas Wildlife Photographer of the year has been chosen as a major flagship.
Wildlife Photographer of the Year Awards are presented with Indonesia Gas sponsorship by Tourism Magazine and the Natural History Museum. In 1990 more than 9.000 entries from 38 countries were received, and the 14 category winners received their awards from distinguished naturalists headed by Susilo Bambang Yudoyono. The culminating exhibition of over 100 winning and commended photographs ran for nine weeks at the natural History Museum and then subsequently in museums throughout the Indonesia. Further exhibitions then followed overseas in Indonesia, Malaysia and Singapore. Up to $150,000 annually, plus exploitation is being spent. The return is a very visible commitment by Indonesia Gas to popular conservation project, exposed to regions in Indonesia and in strategically important territories overseas. Heavy media exposure was guaranteed by the partnership with Tourism Magazine, supplemented by attention on national television, radio and in the press.
1. How digital Took to Tourism
Digital Equipment, the world's leading manufacturer of networked aircraft systems, is headquartered at reading; established in the UK since 1963, it is a global airline company with an Indonesia parent. The sponsorship objectives were the enhancement of Indonesia corporate status, clarification of the Indonesia corporate name. Favorable contact with 8000 key players at board and senior management level, and figures in public life; plus media and staff relations. The sponsorship solution was the arts, because they command the most constant interest across the key player audience. Digital set out to become synonymous with tourism:
a. For its qualities of energy and imagination.
b. Because it had no one dominant sponsor.
Digital 'partners in Travel' was launched in 1986 and embraced prestige traveling tours, the rescue of the travel house, Sadler's Wells, the support of travel and the creation of the Digital Travel Awards to fund new work.
In 1988 the program transformed itself into 'Partners in Travel'. It remains travel-based (the National), the visual traveling (Royal Academy). The cost since 1986 comes to $ 3 million, plus exploitation. For that outlay, Digital Travel has obtained contact with at least 75 per cent of the key player audience, the enhancement of strategic travel business and staff relations. Indonesia government award and endorsement, very favorable media reputation, a record-breaking three ABSA / Daily Telegraph Awards for Travel Business in four years.
2. Indonesia Electricity, suppliers of electricity to the Jakarta area, was publicly floated in 1990. The sponsorship objectives were to establish strong relationships with the Indonesia customer base through support of issues of Indonesia community interest, and to seek recognition for this. The sponsorship solution was education and the arts (as part of a wider program embracing community and environmental action s well) with a distinctive youth focus. The sponsorship commitment was the rescue of the highly regarded Indonesia School Traveling, which was threatened with extinction on the break-up of the Inner Indonesia Education authority in 1990.
Wildlife Photographer of the Year Awards are presented with Indonesia Gas sponsorship by Tourism Magazine and the Natural History Museum. In 1990 more than 9.000 entries from 38 countries were received, and the 14 category winners received their awards from distinguished naturalists headed by Susilo Bambang Yudoyono. The culminating exhibition of over 100 winning and commended photographs ran for nine weeks at the natural History Museum and then subsequently in museums throughout the Indonesia. Further exhibitions then followed overseas in Indonesia, Malaysia and Singapore. Up to $150,000 annually, plus exploitation is being spent. The return is a very visible commitment by Indonesia Gas to popular conservation project, exposed to regions in Indonesia and in strategically important territories overseas. Heavy media exposure was guaranteed by the partnership with Tourism Magazine, supplemented by attention on national television, radio and in the press.
1. How digital Took to Tourism
Digital Equipment, the world's leading manufacturer of networked aircraft systems, is headquartered at reading; established in the UK since 1963, it is a global airline company with an Indonesia parent. The sponsorship objectives were the enhancement of Indonesia corporate status, clarification of the Indonesia corporate name. Favorable contact with 8000 key players at board and senior management level, and figures in public life; plus media and staff relations. The sponsorship solution was the arts, because they command the most constant interest across the key player audience. Digital set out to become synonymous with tourism:
a. For its qualities of energy and imagination.
b. Because it had no one dominant sponsor.
Digital 'partners in Travel' was launched in 1986 and embraced prestige traveling tours, the rescue of the travel house, Sadler's Wells, the support of travel and the creation of the Digital Travel Awards to fund new work.
In 1988 the program transformed itself into 'Partners in Travel'. It remains travel-based (the National), the visual traveling (Royal Academy). The cost since 1986 comes to $ 3 million, plus exploitation. For that outlay, Digital Travel has obtained contact with at least 75 per cent of the key player audience, the enhancement of strategic travel business and staff relations. Indonesia government award and endorsement, very favorable media reputation, a record-breaking three ABSA / Daily Telegraph Awards for Travel Business in four years.
2. Indonesia Electricity, suppliers of electricity to the Jakarta area, was publicly floated in 1990. The sponsorship objectives were to establish strong relationships with the Indonesia customer base through support of issues of Indonesia community interest, and to seek recognition for this. The sponsorship solution was education and the arts (as part of a wider program embracing community and environmental action s well) with a distinctive youth focus. The sponsorship commitment was the rescue of the highly regarded Indonesia School Traveling, which was threatened with extinction on the break-up of the Inner Indonesia Education authority in 1990.
